PropertyGuru For Business (PG4B)
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Services: Key visual concept, Ideas for event interaction stations, event space layout, 3D render
Services: Key visual concept, Ideas for event interaction stations, event space layout, 3D render
Key Visual
This direction hinges on the combination of future projection, data storytelling and the art of shifting perspective, encouraging us to 'see from a different angle.' Seeing the same information but seeing from another perspective, represents the opportunities and outcomes.
By using light and shadow projection, this concept ties into PG4B's overarching theme of 'light,' where light serves as a guide amid the fragmented data and ‘unlocking potential’ through its implication of data storytelling.
Early Concepts
Event Booth Design (3D with Blender)
Using a blueprint of the event area, a 3D replica was built during the planning and visualization of the event layout. The area consist of a main networking area, a photo-op booth with a trick-eye concept as well as an interactive play area that used a mini golf putting activity.
Key Visual of entire event booth
Planned event layout
Mini Golf activity
Photo-Op Booth
Event Booth Design (Actual)
Event Opening Video
The video relied heavily on selling the idea, which meant that the script had to be the main focus. By combining stock footage, existing footage and some motion graphics, this video translated the key visual’s concept into a minute-long opening video.
See the full video here.
