PROJECT

Wolf Blass Wok-Off

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Brief:

ABOUT THE PROJECT

It takes more than just creativity when pairing asian food with wine.

Some of Singapore’s most passionate foodies and renowned chefs get together in this 3-part webisode series to break down the common misconception that Asian dishes don’t go well with wines. 

Through this cook-off, they showcased how the different Wolf Blass Gold Label Wines are able to complement and enhance the complex and varying flavors of Southeast Asian cuisine while creating moments of connection with one another.   

PROJECT BRIEF

A cook-off means excitement, humor and a clear recipe. Without these 3 elements, it would be called a stove-off (hah).

We partnered with ARC HOUSE in delivering this series.

We were tasked with reviewing, cutting and editing each hour-long footage to under 12 minutes per webisode. Engaging dialogue along with food preparation had to make the cut while also having brand placement as much as possible. 

OUR APPROACH

Quick-cuts, choosing the best dialogue and going between shots of the celebrities and food preparation were the three crucial objectives to making the webisode entertaining. Check out the trailer we cut up for their campaign or you can check out their microsite here.

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