PROJECT

Takashimaya: Joyful Christmas Campaign

Client:

Year:

Brief:

ABOUT THE PROJECT

Christmas at TAKASHIMAYA: Where Joyful Memories are created.

The season of giving – A collection of videos to inspire shopping at Takashimaya. 9 videos each showcasing different product categories to shop for on Christmas. 

PROJECT BRIEF

We partnered with ARC HOUSE in delivering this series.

We were tasked with reviewing, cutting, editing shots to under 1 minute each with 3 different layouts customized for each final cut – Landscape, Square and Portrait for social media upload. Each video required a big number of products to be showcased. Some title animations were required along with custom transitions to deliver engaging and informative content through mobile screens. 

Follow Takashimaya on Instagram to see the full collection of promo videos. 

Check out a set of the promo from the collection below.

Landscape 16:9 (Youtube)

Play Video

Square 4:3 (IG/Facebook Post)

Play Video

Portrait 9:16 (IG Reels/Tiktok)

Play Video
OUR APPROACH

Quick-cuts and going between shots of the subject and products were the main objectives in maintaining constant visual communication throughout the videos. 

Got a project an idea ?

Let’s make it work, let’s make it happen.