The season of giving – A collection of videos to inspire shopping at Takashimaya. 9 videos each showcasing different product categories to shop for on Christmas.
We partnered with ARC HOUSE in delivering this series.
We were tasked with reviewing, cutting, editing shots to under 1 minute each with 3 different layouts customized for each final cut – Landscape, Square and Portrait for social media upload. Each video required a big number of products to be showcased. Some title animations were required along with custom transitions to deliver engaging and informative content through mobile screens.
Follow Takashimaya on Instagram to see the full collection of promo videos.
Check out a set of the promo from the collection below.
Landscape 16:9 (Youtube)
Square 4:3 (IG/Facebook Post)
Portrait 9:16 (IG Reels/Tiktok)
Quick-cuts and going between shots of the subject and products were the main objectives in maintaining constant visual communication throughout the videos.
Let’s make it work, let’s make it happen.
