Celebrating and showcasing design in Singapore. United by the three festival pillars of Design Futures, Design Marketplace and Design Impact, SDW 2022 brought together more than 50 events and 200 designers over 10 days.
We partnered with KINETIC Singapore in delivering these videos for SDW Promo.
We were tasked with reviewing, cutting, editing shots to under 2 minutes each for social media upload.
Each video required a cut of the interview with the featured subjects as well as motion graphics. From flat 2D artboards, we had to create masks and keyframes to allow procedural animation.
Follow Design Singapore on Instagram to see the full collection of promo videos.
The interviews of the subjects were done through Zoom. Camera and sound quality were inconsistent and we had to clean up both visual and audio aspects of each video.
Adobe After Effects was used to create masks, keyframes as well as the main cut. Each animated frame was procedurally configured using compositions for easy replacement of media assets and animation.
Let’s make it work, let’s make it happen.